Be the Show, Not the Commercial - Build Your Brand on Social with Stories

Shawn Walchef shares his experience and expertise on leveraging social media storytelling to build a powerful brand presence. Attendees will learn how to create engaging content that resonates with audiences and drives brand loyalty. The session provides actionable insights and strategies on how to use platforms like TikTok, Spotify, Instagram, YouTube, and more, to transform your business from being just another commercial — to becoming a show that people love to watch.

• Craft authentic and compelling narratives that highlight your brand's unique story.

• Engage with your audience through interactive content and community building.

• Utilize analytics to track performance and refine your social media strategies.

• Real-world examples of successful social media campaigns and lessons learned from the trenches.